While at my apprenticeship firm in London, I sketched and constructed multiple logo approaches for the luxury Hotel „Ellen” in Kensington situated in London. I tried many different styles and cuts, and after that, I started to construct some of my sketches in Illustrator. Daily meetings and revisions followed this. We had to say goodbye to some of the ideas to be able to select the best three. It wasn't easy because you don't want to say goodbye to an idea. We reduced the selection from seven to three variants, although one more idea was not completely ruled out. This project was continued after my leave.